If you’re running a digital campaign, using UTM tags will tell you how your campaign is performing, which channels are performing best and help you better understand your end user to help make your website stronger. When someone visits your site, Urchin Tracking Module (UTM) takes a look at the gobbledegook (yes, that’s the official term!) at the end of…

The digital world is an ever-evolving place. So much so, it’s pretty much a running gag for those who work in it every day. This streaming platform changed their interface? That social media entity adjusted targeting capabilities? Of course they did. From constant technological innovation to week-by-week platform changes, staying informed can make all the difference in the effectiveness of…