Author name: Kat Keyes

Google Tag Manager (or GTM) is a piece of code placed on your website that keeps track of other pieces of code and pixels placed there to track things like traffic and campaign performance.

The cohort.digital team shares favorite digital, advertising, and viral moments our team loved from the past year.

What constitutes ‘successful’ digital creative is ever-changing, almost by the season. cohort.digital notes and provides performance insights on creative to better serve our clients and their campaign results.

What constitutes ‘successful’ digital creative is ever-changing, almost by the season. cohort.digital notes and provides performance insights on creative to better serve our clients and their campaign results.

Making sure your website or online presence is optimized for search is truly foundational to the success of any organic digital marketing efforts. This guide outlines best practices for writing website metadata and steps to take for implementing those efforts to let your SEO work for you.

There is no cookie-cutter approach for digital marketing strategies. What’s best or what a company “should” be doing really depends

If you’re running a digital campaign, using UTM tags will tell you how your campaign is performing, which channels are

The digital world is an ever-evolving place. So much so, it’s pretty much a running gag for those who work