CTV, OTT, Streaming–Oh my!

CTV, OTT, and streaming video have become increasingly popular over the past three to five years due to the rise in streaming digital content. These advertising mediums (primarily referred to as CTV below) have businesses of all sizes taking notice and considering them as part of their marketing tool bag – and for good reason. what is it?This advertising medium…
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Understanding Your Prospective Customer & How They Internet

There is no cookie-cutter approach for digital marketing strategies. What’s best or what a company “should” be doing really depends on their goals, personality, and most importantly–their consumer. Whether the strategies you select are effective are almost always directly linked to how your consumer responds to them. And in order to set those in motion, you have to have an…
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Year One: It’s a Wrap

So much has changed in the world in the last 13 months. In 2020, the pandemic essentially shut down life (and business) as we knew it. Companies scrambled to figure out what they should be doing to survive and to be there for their employees and their customers. Those first few weeks/months of the pandemic were truly surreal. But through…
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Conversion Based Campaigns

We know we’re partial, but there are a lot of advantages to marketing in a digital world. One of the greatest heros in a digital campaign is the ability to track your conversions. Not only can you track conversions, but you can take the information you’re given in real time and change gears on ad creative, targeting, budget, or channels…
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How to Effectively Track Your Digital Campaigns

If you’re running a digital campaign, using UTM tags will tell you how your campaign is performing, which channels are performing best and help you better understand your end user to help make your website stronger. When someone visits your site, Urchin Tracking Module (UTM) takes a look at the gobbledegook (yes, that’s the official term!) at the end of…
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