What constitutes ‘successful’ digital creative is ever-changing, almost by the season. cohort.digital notes and provides performance insights on creative to better serve our clients and their campaign results.

Making sure your website or online presence is optimized for search is truly foundational to the success of any organic digital marketing efforts. This guide outlines best practices for writing website metadata and steps to take for implementing those efforts to let your SEO work for you.

One of the most frequent questions we’ve been asked over the last 5 years is about running a geo-fencing ad campaign. 95% of the time when people make this ask, it’s because someone just got out of a sales pitch or heard it mentioned in a marketing podcast. The answer is yes, we can run one for you! However, as…

The beauty and the difficulty of the technological age is change. On one hand, technological change brings constant innovation which leads to improvements in our lives and work. On the other hand, these same changes require us to adapt and adjust our systems, thought processes, and approach to utilizing technology. This is true of the recent iOS 14 update announced…

CTV, OTT, and streaming video have become increasingly popular over the past three to five years due to the rise in streaming digital content. These advertising mediums (primarily referred to as CTV below) have businesses of all sizes taking notice and considering them as part of their marketing tool bag – and for good reason. what is it?This advertising medium…