Year One: It’s a Wrap

So much has changed in the world in the last 13 months. In 2020, the pandemic essentially shut down life (and business) as we knew it. Companies scrambled to figure out what they should be doing to survive and to be there for their employees and their customers. Those first few weeks/months of the pandemic were truly surreal. But through…

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Conversion Based Campaigns

We know we’re partial, but there are a lot of advantages to marketing in a digital world. One of the greatest heros in a digital campaign is the ability to track your conversions. Not only can you track conversions, but you can take the information you’re given in real time and change gears on ad creative, targeting, budget, or channels…

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How to Effectively Track Your Digital Campaigns

If you’re running a digital campaign, using UTM tags will tell you how your campaign is performing, which channels are performing best and help you better understand your end user to help make your website stronger. When someone visits your site, Urchin Tracking Module (UTM) takes a look at the gobbledegook (yes, that’s the official term!) at the end of…

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Ads Disapproved? Targeting Changes in Employment, Credit & Housing

The digital world is an ever-evolving place. So much so, it’s pretty much a running gag for those who work in it every day. This streaming platform changed their interface? That social media entity adjusted targeting capabilities? Of course they did. From constant technological innovation to week-by-week platform changes, staying informed can make all the difference in the effectiveness of…

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