digital marketing strategy

We build comprehensive digital marketing plans placing your brand in front of your audience wherever they can be found on the web. Each touchpoint is set up to be highly measurable to help us understand how each impacts your key performance indicators (KPIs) and return on investment (ROI).

Digital strategy extends far beyond a media placement recommendation – they are just the tip of the iceberg. cohort.digital builds strategy that considers the entire customer journey and speaks directly to the persona of the target audience you’re going after. We consider your prospective customer’s first impression upon seeing the ad and how they’ll engage with it. We review and provide best practice thoughts for the landing pages we’re sending traffic. And most importantly, our strategy is developed in lock-step with your business goals and KPIs and we’re constantly measuring performance and optimizing all along the way.

What can be included in our digital marketing strategy services?

  • Industry and persona research
  • Competitive analysis
  • Comprehensive review of website metrics
  • Analysis of previous campaign performance
  • User experience consideration
  • Landing page best practices
  • Strategic digital planning
  • Develop digital media recommendations

If your marketing team could use some help on the digital side of things, drop us a note. Let us be the digital extension of your team to help ensure your overall marketing thrives in the online environment.

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