media minded

The cohort crew came together as the digital team of a decades old, full-service agency. Since that time we’ve grown beyond digital to offer comprehensive paid media planning and execution. We’ve spent more a decade honing our marketing and placement skills together. That’s allowed us to develop a business practice that strips away the fat and fixates on helping you generate the results that you need. 

Meet the crew here at cohort.digital. This dynamic group of ladies bring more than 75 years of digital and traditional media planning and buying experience to the table.

Our team focuses solely on media strategy and advertising placements. From social media, search and streaming video to billboards, magazines and broadcast TV,  we’re always thinking ahead and bringing the best media solutions to the table. We’re real people doing great work, not bots and algorithms.

Placing paid ads isn’t hard. But efficiently and effectively buying the right media to get in front of your target audience at the right time is. We don’t settle with providing results that are in line with industry averages – we’re constantly exceeding those, and continually competing to beat what we did last time, every time. 

We work proactively with our partners to provide the insights they need for initial ad creation. After campaign launch or limited testing on the digital side, we’re able to use performance data to help creative teams understand what ads really hit the mark, what calls-to-action were most effective, and which execution is most likely to move the needle. Our focus is getting your brand in front of your target audience no matter where they’re at, not simply building cookie-cutter catch-all plans. That approach makes certain we’re helping your team find true resonance. 

Our insights won’t stop at the ad creative. We also help creative and strategy teams think through facets of their marketing, like their websites, to ensure we’re sending ad traffic to the best user experience possible. By using and understanding your campaign data, we help you tell a compelling story and create actionable, trackable conversions wherever possible.

campaign experience

Combined we’ve got more than 75 years of media placement experience. This is a partial list of campaign goals we’ve achieved with our clients:

      • Lead generation
      • Employee recruitment
      • Demand generation
      • Brand/message awareness

industry experience

We have worked with a wide variety of clients, from ad agencies to client industries, and have experience running both B2B and B2C campaigns. Following are a few of the industries in which we’ve had real world success:

      • Public Service/Public Health
      • Recruitment/Hiring
      • Healthcare
      • Banking/Financial
      • Tourism
      • Insurance
      • Economic Development
      • Professional Services

The process cohort.digital uses to build our media strategies works regardless of the industry we’re working within. Each plan is unique to the agency, business and campaign, but the process we use to get there is consistent. We help companies improve their paid media efforts. 

process

      1. Dig into the details to really understand your challenge and its parameters
      2. Get to know your audience
      3. Determine key performance indicators and how we will measure performance
      4. Develop a plan for success
      5. Launch plan, track performance, optimize and modify
      6. Transparently report and provide insights

who we work with

cohort.digital is designed to complement our clients’ marketing efforts – whether we’re working with an advertising agency, a business’ in-house marketing department, or directly on behalf of a business. We operate as an extension of their team focused solely on achieving as much as possible with their paid media placements. 

We work with fellow marketing agencies, branding shops, web development firms and PR agencies to compliment their services offerings as white label partners. Our team can provide the media planning and placement skill sets they don’t retain on their payroll. This allows them to provide even more value to their existing clients and grow their revenue streams. 

let's talk

We’d love to hear about your paid media marketing efforts,
the challenges you’re facing and how cohort.digital might be able to help.

Scroll to Top