Google’s analytics data runs deep and it’s easy to get overwhelmed with so much information to parse. To help you focus in and not get lost in an analytics wormhole, here are the top 3 places we investigate when reviewing analytics to spend our time effectively and efficiently.

Google Tag Manager (or GTM) is a piece of code placed on your website that keeps track of other pieces of code and pixels placed there to track things like traffic and campaign performance.

Numbers, graphs, ones and zeroes arranged just so. They’ll only take you so far without the human mind. When you combine the two in ideal proportions, your marketing budget goes further and delivers more of the business you want.

The cohort.digital team shares favorite digital, advertising, and viral moments our team loved from the past year.

What constitutes ‘successful’ digital creative is ever-changing, almost by the season. cohort.digital notes and provides performance insights on creative to better serve our clients and their campaign results.