level up your agency: how partnering with a digital ad expert can land big-budget clients
Hey there, creative agency pros! Here’s something that’s probably on all our minds: landing dream clients with deep pockets. We know you’ve got creative chops. But today it takes more than killer designs and catchy slogans to win over the best in the business. It takes proven digital advertising results.
That’s where partnering with a digital ad expert comes in. In this post, we’ll look at how teaming up with a digital advertising partner can help your agency attract and retain fast-moving clients with grand visions, vast capabilities, and growing budgets.
catch the “big fish” with fresh digital advertising strategies
Remember when a clever banner ad was enough to make a splash? Well, times have changed, as digital advertising perpetually revamps itself to meet adaptations in technology and business. Creative agencies can’t afford to ignore these changes in tech that big-budget clients seek.
According to eMarketer, digital ad spend reached approx. $389.49+ billion last year, and digital ad spending represented about three quarters (78%) of total media ad spend.
Here’s the thing: digital advertising’s vast scope and technical complexities can be tricky, especially when clients have strong expectations of agencies to meet client benchmarks for lead generation and KPIs. Meanwhile, you’re juggling multiple clients while trying to stay on top of your creative game.
That’s where a digital ad partner comes in handy.
why should creative agencies partner with a digital ad expert?
A digital advertising agency can help you expand your service offerings to attract bigger clients. By teaming up with a digital ad expert, you can offer new services, meet challenges of the marketplace, and deliver real results.
With a digital ad agency partner, you can offer your clients a more complete package. We can help you add powerful new tools to your agency’s toolkit.
You’ll be able to promote and provide:
- Highly targeted and nimble social media advertising
- The latest adaptations to search engine marketing (SEM)
- Programmatic advertising – including display advertising, social advertising, and video advertising
- Data-driven campaign strategy and optimization
This comprehensive approach shows potential clients that you’re a one-stop shop for all their marketing needs, making you more attractive to those with bigger budgets.
Clients are increasingly looking for agencies that can handle everything from creative development to execution and analysis, and having a digital ad expert on board can make your agency stand out in a crowded market.
stay ahead of the curve: why creative agencies need digital ad expertise
Digital advertising is a fast-paced field, with new platforms, technologies, and best practices emerging all the time. A dedicated digital ad partner stays on top of these trends, so you don’t have to. They can help you implement cutting-edge strategies, leverage the latest ad tech, and adapt quickly to platform changes (that seem to drop almost overnight).
This expertise allows you to offer your clients the most up-to-date and effective digital advertising solutions, positioning your agency as a forward-thinking industry leader. Staying ahead of the curve not only helps in retaining existing clients but also attracts new ones who are looking for innovative solutions to their marketing challenges.
deliver measurable results: the power of data-driven digital advertising
According to HubSpot, one of the biggest advantages of digital advertising is its measurability. A skilled digital ad partner can set up robust tracking and analytics that clients can read at a glance, provide a clear overview of results via detailed performance reports, and offer data-driven insights for campaign optimization (such insights are a major specialty of cohort.digital).
Being able to show concrete ROI is a huge selling point for clients with bigger budgets. It demonstrates that you’re not just creating pretty ads – you’re driving real business results. Clients want to see the impact of their investment, and with data-driven insights, you can provide them with the transparency and accountability they demand.
how to choose the right digital ad partner
We recommend you consider a few key factors when selecting a digital ad partner:
- Look for a digital agency with a proven track record in your industry. They should have a portfolio of successful campaigns and a deep understanding of the digital landscape. Experience in handling similar clients or industries can be a significant advantage.
- Your digital ad partner should align with your agency’s values and work culture. A good cultural fit ensures smoother collaboration and a more cohesive team dynamic. It’s important that both teams can communicate effectively and share a common vision for success.
- Choose a partner who can grow with you. As you take on bigger clients and more complex campaigns, your digital ad partner should be able to scale their services to meet your evolving needs. This flexibility is crucial for long-term success and maintaining client satisfaction.
making a digital advertising agency partnership work
Curious how a digital ad partner can help agencies land bigger clients? It’s all about finding the right digital advertising expert. Once you’ve found the right digital ad partner, ensure a successful collaboration through strategy, communication, workflows, and workshops.
Involve your digital ad partner in strategy discussions from the outset. Their insights and expertise can add significant value to your campaigns. By working together on strategy development, you can create more comprehensive and effective marketing plans that align with your clients’ goals.
Establish open lines of communication from the start. Regular check-ins and updates help keep everyone on the same page and address any issues promptly. Transparency and honesty are key to building trust and ensuring a productive partnership.
Create seamless workflows that integrate your agency’s processes with those of your digital ad partner. This integration helps streamline operations and ensures that projects run smoothly from start to finish. Collaborative tools and platforms help facilitate integration and enhance efficiency.
Encourage knowledge sharing between your teams. Regular training sessions and workshops can help both teams stay updated on the latest trends and technologies. This continuous learning fosters innovation and keeps your agency at the forefront of the industry.
showcasing your enhanced capabilities in digital advertising
Once you’ve leveled up your agency with a digital ad partner, it’ll be time to show it off to potential clients. Revamp your agency’s website and pitch decks to highlight your expanded capabilities. Showcase your partnership with the digital ad expert and the additional services you now offer. Use visuals and case studies to demonstrate the impact of your combined expertise.
Organize webinars or in-person events to educate potential clients about the benefits of digital advertising. These events can position your agency as a thought leader and attract clients interested in learning more about your services.
Create detailed case studies that demonstrate your combined expertise and results. Highlight successful campaigns and the measurable impact they had on your clients’ businesses. These case studies can be powerful tools for convincing potential clients of your agency’s value.
We would be happy to help you take these next steps.
uplevel your client list with us!
Ready to take your creative agency to new heights and start landing those big-budget clients? It’s time to find the perfect digital ad partner. Remember, as the American Marketing Association suggests, offering comprehensive solutions that blend creativity with data-driven digital advertising is the key to winning over clients with deeper pockets.
So, what are you waiting for? Contact Alissa to take the first steps toward leveling up your agency today!
We look forward to discussing how we can complement your creative strengths.
